Following the economic crash of 2008, nüCamp was forced to virtually start from the ground level as a business. Viewing this as an opportunity, rather than a loss, nüCamp decided to refocus the how of their business model. By making the development and nurturing of their relationship with customers a primary focus, and allowing the product and profit to become secondary, nüCamp was able to forge a new and lasting position in the recreational vehicle market.
Their products, which were already selling, were now accompanied with the knowledge that nüCamp was a trustworthy company that held their customers best interests in mind, and not just their own bottom line. This philosophy was also extended to their staff: “The most important asset in any company is the people. Anytime you invest in people you don’t see the results in the next day or next week” – Jesse Mullet, COO.
Prior to installing solar, nüCamp was seeing a $13,000 monthly average increase in energy costs. The solar installation was completed in December 2017, and by March, nüCamp’s energy costs had dropped by 50% (to ~$6,000) and continues to decrease. In addition to the Triple Ten guarantee, payback of 7 years or less, Ohio tax benefits, and reduced energy costs — nüCamp has been able to re-invest those freed funds to support other areas of their business. In other words, solar power was able to solve nüCamp’s energy consumption setbacks and immediately had a positive impact on the company’s production and development.